Esa-Pekka Salonen's Ad for Apple

For anyone who has endured clichéd, condescending, uncomprehending, or otherwise aggravating depictions of classical music in American TV ads—the snobs at the symphony, the sopranos screaming under Valkyrie helmets, the badly edited bowdlerizations of the “Ode to Joy”—a new ad for the Apple iPad featuring the conductor and composer Esa-Pekka Salonen may come as a pleasant shock. It is, first of all, a cool, elegant piece of work—not surprising, given Apple’s distinguished history of...